Waymaker Media showcases icons and leaders and their stories, trending news, and practical advice for its journal readers and digital audience. Featured stars have included Bob Johnson, Queen Latifah, Chris Gardner, MC Lyte, and Nick Cannon. Waymaker Men’s Summit places 2K+ Black men and teens into a productive space with cultural icons, celebrities, and leaders at the Willis Tower in Chicago, IL. The conference is a unique experience for personal and professional growth, and community building. It bridges business, entertainment, sports, health and wellness, relationships, finance, and more through keynotes, fireside chats, and activations.

Waymaker was founded by Louis Carr, President of Media Sales at BET Networks. After attending the summit as attendees, Narratent engaged the organizers with a pitch to improve Waymaker’s social media content, which had a disconnect from the life-changing in-person experience.