Client
Tequila with Friends
Role
Social + Production
Launch
March 2023
Website
tequilawithfriends.com
@tequilawithfriends

Tequila with Friends

What started as four friends from Dallas, sparked an idea to build the most relatable Texas-based tequila brand. Out of this birthed three classes of premium tequila – blanco, reposado, and añejo. The essential ingredient: friendship. Though Texas is TWF’s biggest home for now, their bottles are also available at select locations in California and the DMV area.

 

Shortly after coming under the Pronghorn portfolio, TWF approached Narratent with a need for organic social media content development, dedicated community management due to the founders being occupied with full-time careers, and video production to supercharge their brand’s look and feel. What ensued was a three-month project that included three production shoots centered around summer’s rooftop and boat culture, as well as fall’s Halloween social festivities. 





Social Media Impact

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Impressions

A marketing impression is defined as the number of opportunities people have to view your campaign.

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engagements

In the Digital Marketing context, the term refers to how consumers interact directly with the brand through different actions, such as clicks, likes, comments, and shares.

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Engagment rate

The engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.

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Business Impact

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New hires

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total invested

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Portfolio Investments

The Story Behind

At its core, Tequila with Friends is an experiential spirit brand easily defined in one statement – Good times. Great friends. Memories that last a lifetime. While the brand may not require it, it certainly encourages this to be an experience to be shared with friends.Tequila with Friends took shape in 2018. The founding partners were looking to bring a brand to life that reflected the bond they shared through travel, adventure, and tequila. As the brand was molded, the core values of exploration, entertainment, tequila, and community were established and, ultimately, Tequila with Friends Tequila Blanco was crafted.