Brand Blitz

Every single day we purchase a product or service from a business. Sometimes the business is small and local, while other times it is national or global. These companies are what we call brands in the marketing industry. A brand is made up of different elements that include the name of the business, its logo, colors, mission, and much more. During today’s Brand Blitz, we will be examining brands that you are probably familiar with, while also imagining what it would be like to build your own brand.

Important Info

  • Everyone will be split into groups

  • Your group will work together on the activities below

  • Use a Google Doc on your Chromebook to take notes

  • There will be an adult nearby to help with ideas or questions

  • Work as a team to include everyone in the process

  • Remember this activity requires speed, so don’t get caught up on one one part for too long

Step 1: Breakdown a Brand

15 Minutes

Choose one of the brands shown below and find answers to the following:

  • What is the name of the brand?

  • How did it get that name?

  • When was it founded and who is the current CEO?

  • Where is the company headquartered?

  • What are the colors and how do they make you feel?

  • What are the mission and vision statements?

  • What products or services do they sell and for how much?

  • Who is the target customer?

  • What stands out about its website and social media content?

  • Is there anything else that makes this brand significant?

Step 2: Build Your Brand

45 Minutes

Now it’s your turn. As a group, you are now going to create your own brand!

  • What is your brand’s name?

  • What is the inspiration for the name?

  • What will your logo look like?

  • What will be the colors and why?

  • What is the mission and vision?

  • Does your brand have a catchy tagline?

  • What product or services will you be selling?

  • How much will you charge?

  • Who do you want to sell your products or services to?

  • What will the URL of the website be?

  • What will be the main 5 pages on the website?

  • What platforms will you use for social media?

  • What will the first five social media posts be?

  • Is there anything else that makes this brand significant?

Step 3: Pitch Your Brand

15 Minutes

Now that you have brainstormed on ideas for your own brand, it’s time to tell everyone else. Pick someone from the group to share a 1-2 minute elevator pitch on what you all came up with.