Our hosts discuss the hype surrounding the Super Bowl Ad placements and why brands spend millions of dollars to get in front of viewers.
In episode two, our hosts discuss Apple Inc's origin. Our conversation details how Apple redefined itself to become one of the world's most popular and lucrative brands. From iconic campaigns like "Think Different" to the decision to move from selling just computers, Apple's journey is a story worth telling.
In this episode, Louis Carr shares his remarkable journey from Black Enterprise to BET during its early years. He reflects on his reason for believing in the BET brand, lessons learned from Johnson Publishing, and pivotal moments in building BET into a cultural cornerstone.
This episode of Marketing Mentality explores the real-world connections between sales, branding, and marketing strategy—breaking down what works, what doesn’t, and how to think like a true marketer. We kick things off with a fast-paced fire round of marketing questions before getting into the really good stuff: traditional advertising, digital marketing, and the lessons learned from real sales experiences.
Allen Shelton and Desmon Walker explore the realities of business growth, reflect on recent achievements and acknowledge key success factors. They revel in the recent success of the Waymaker Top 50 list, and the impact of collaborating with industry leaders like Crystal Renee Hayslett and Queen Latifah. As well as experiencing a full-circle moment working with their alma mater, Southern Illinois University.
