In 2025, it's clear that having a social media presence is essential for any business. However, contrary to popular belief, spreading yourself across every platform isn’t the most effective strategy.

But how do you figure out which social media platforms you need to be on and what’s worth your time?

Subject lines are the key to whether your email gets noticed or ignored. Even if you have amazing content, it won’t matter if no one opens the email. Crafting subject lines that boost open rates is both an art and a science. It’s about understanding what makes people tick, what grabs their attention, what excites them, and what sparks an emotional reaction. That’s where psychology comes into play.