In 2023, McDonald’s brought more than just iconic menu items to the Hyde Park Summer Fest in Chicago — it brought the love. Fresh burgers, hot fries, and refreshing slushies turned a high-energy festival into an unforgettable, flavor-packed experience.

Narratent captured the heart of the activation, translating the buzz on the ground into a dynamic video story designed to keep the energy alive long after the last fry was served. It wasn’t just about the food; it was about the moments — the smiles, the connections, the pure joy of a community coming together.

The results? A ripple effect that reached far beyond the festival grounds. Franchisees celebrated increased market share for both fan favorites and fresh menu launches, while McDonald’s deepened its relationship with a key market for Black American residents. This wasn’t just an event — it was a movement, turning golden arches into a symbol of community loyalty and cultural connection.

Because at Hyde Park Summer Fest, McDonald’s wasn’t just part of the celebration. It was the celebration.