When BET Networks tapped Narratent to capture the pulse of the 2024 BET Awards Weekend, we knew this was more than an event—it was a cultural movement. The assignment was clear: bring the weekend to life in a way that transcends screens, engages fans, and radiates the essence of BET’s iconic legacy.

But our role didn’t stop at storytelling. Before the cameras rolled, we collaborated with the BET team to ideate activations that would excite audiences and attract sponsors.

From concept to execution, we provided strategic insights to shape experiences that resonated deeply with fans while delivering value to brand partners.

Then, we dove headfirst into the action. From the electrifying BET Experience to intimate moments at exclusive events, Narratent was there, lens in hand, eyes wide open. Over three days, we produced, shot, and edited video content that didn’t just recap the weekend—it told its story.

Each piece of content was crafted to feel alive, pulsing with the energy of the people, the music, and the moments that made the weekend unforgettable. Then we rolled it out on social, meeting audiences where they already are, and amplifying the celebration in real-time.

Because for BET, it’s never just about the events—it’s about the culture. And for us, it’s about bringing that culture to life in a way that sticks.