The WayMaker Men’s Summit is an annual empowerment conference that brings together 3,000+ Black men and teens to gain insights, network, and grow in various areas of life, including business, politics, sports, entertainment, religion, and health. The summit, spearheaded by WayMaker Media, features keynote speakers, panel discussions, networking opportunities, branded activations, and content focused on personal and professional development. However, prior to reaching its current scale, the summit was in need of growth, having never hired a dedicated marketing team. In 2022, Narratent became the agency of record for its media and events business.

After inheriting the digital media (website, social, email) side of WayMaker from an out-of-state-based general market print media agency, we quickly helped the brand seize exponential growth. This was in large part due to fresh creative templates designed to capture attention through devices within seconds, copywriting with a tone and voice more relatable to the audience, and the introduction of new content pillars such as news and trending topics. The results have netted WayMaker's exponential growth of its digital audience and advertising revenue. The summit has also seen its own standalone growth, with a 5x increase in attendance and 2.5x in sponsorship revenue.