Narratent developed sponsor-ready content concepts designed to unlock brand partnerships.
OVERVIEW
When the BET Experience returned after a pandemic hiatus in 2024 — reuniting with BET Awards week — the $2B media company enlisted Narratent to develop advertising content concepts for both events. Narratent helped craft integrated sponsorship packages that brought Fortune 500 brands into culture’s biggest week, and one of the most-watched cultural events on television.
THE CHALLENGE
Creating innovative, integrated sponsorship concepts that would attract Fortune 500 brands while maintaining BET’s authentic cultural voice.
THE SOLUTION
When the BET Experience returned after a pandemic hiatus in 2024 — reuniting with BET Awards week — the $2B media company enlisted Narratent to develop advertising content concepts for both events. Narratent helped craft integrated sponsorship packages that brought Fortune 500 brands into culture’s biggest week, and one of the most-watched cultural events on television.
We ideated 20 custom sponsorship concepts per cycle, blending video and experiential activations that gave brands organic entry points into BET’s cultural moments.
Social Content
Instagram Reels produced by Narratent capturing key moments throughout BET Experience and BET Awards week.
THE SOLUTION
We ideated 20 custom sponsorship concepts per cycle, blending video and experiential activations that gave brands organic entry points into BET’s cultural moments.
Results
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