Narratent helped WayMaker expand its reach nationally through social media, live events, and brand storytelling that engages thousands of Black men across the country.
OVERVIEW
When the NCAA’s Name, Image and Likeness (NIL) rules changed, NBC Sports turned to Narratent to launch its first-ever NIL marketplace.
THE CHALLENGE
Moving fast in an entirely new regulatory landscape with no playbook, while aligning multiple NBC Sports properties and external partners.
Social Content
Beyond branded campaigns, Narratent produces original social content that drives organic discovery and follower growth. These are the top-performing non-campaign posts by new followers generated in 2025.
THE SOLUTION
We designed a pilot strategy from scratch, developing creative strategy, influencer partnerships, and a community-first activation with Peacock, Golf Channel, and Reading Partners
Results
