Strategic branding and digital experience engagement coincided with the brand’s rise from culinary content creators entrepreneurs to a distribution partnership with JetBlue Airways Corporation.
OVERVIEW
Twins That Cook is a dynamic culinary brand founded by twin sisters Aria and Maya Christian. Their mission is to make cooking feel comfortable and accessible, sharing their passion for creating innovative and nostalgic sweet treats. Their journey, starting from a home-based venture during the 2020 quarantine to national recognition, exemplifies their dedication and the compelling nature of their brand. Narratent created a cohesive and engaging brand identity to resonate with audiences, fuel growth, and position the brand as a household culinary name.
THE CHALLENGE
The twins needed a brand identity that could scale from a passionate home-based project to a nationally recognized culinary brand. With a growing social following but no cohesive visual identity or professional web presence, Twins That Cook needed expert positioning to break through in an increasingly crowded direct-to-consumer food space.
THE SOLUTION
Narratent developed a full rebrand and website for Twins That Cook, building a warm, inviting visual identity rooted in the sisters’ personality and culinary creativity. We designed and built TwinsThatCook.com from the ground up as an e-commerce destination, and crafted brand guidelines that would scale with the business. Our unique approach to branding, messaging, and web development helped catapult Twins That Cook into the national spotlight.
Results
