Rush Medical Center
After a year of attempting to reach South Side and West Side neighborhoods, RUSH tapped Narratent to drum up motivation for COVID testing.
OVERVIEW
RUSH University Medical Center partnered with Narratent to create a social media campaign encouraging COVID testing in Chicago’s underserved Black communities.
THE CHALLENGE
Overcoming widespread vaccine hesitancy and healthcare distrust in communities disproportionately affected by the pandemic.
THE SOLUTION
We produced a long-running video series featuring real community voices, distributed through targeted social media and community partnerships over 8 months.
Results
CAMPAIGN LENGTH
FORMAT
Campaign
