Rockford Mass Transit

Transportation Agency Leverages Brand Storytelling to Grow Ridership.

Social Media Brand Strategy Video Production

OVERVIEW

Rockford Mass Transit District turned to Narratent for a modern rebrand and content campaign to reposition public transit as a lifestyle choice.

THE CHALLENGE

Shifting public perception of mass transit from a last resort to a smart, community-forward transportation option.

THE SOLUTION

Narratent developed an omnichannel content strategy spanning Instagram, YouTube, website, and email, designed for share-ability and engagement. Introducing trending stories, digital covers, high-fidelity designs, and short-form video, our team built a cohesive brand that punched well above its weight.

Results