What started with a rebrand expanded into a ongoing agency-of-record partnership spanning brand strategy, website development, and video production.
OVERVIEW
Even the most impactful organizations need a story that commands the room. So, when Skills for Chicago needed a partner to elevate its brand, they called Narratent. Skills for Chicago has spent more than a decade connecting 13K overlooked job seekers with employers ready to hire, garnering a $305M in total wage impact.
THE CHALLENGE
Skills was operating under a brand identity that no longer reflected its caliber, the urgency of its mission, or the ambition of its leadership. The organization needed a story that commanded attention in every room, especially their annual Employment Champions Breakfast which was growing in prestige and scale.
THE SOLUTION
Narratent became Skills’ long-term agency-of-record across three workstreams: Brand Strategy — the first rebrand in 13 years, transforming Skills for Chicagoland’s Future into Skills for Chicago, developing enterprise-level messaging and positioning strategy. Website Development — Narratent built SkillsforChicago.org from the ground up, designed to serve job seekers, employer partners, donors, and community organizations simultaneously. Event Video Production — for both the 2024 and 2025 Employment Champions Breakfasts, Narratent delivered pre-event promotional assets and day-of recap coverage, turning a single morning into a full communications cycle.
Results
The System
The Work
